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Home & Living

Urban Nest

SEO-led growth program that turned organic into the #1 revenue channel.

SEOContent MarketingWeb Development

+240%

Leads

+180

Keywords #1-3

+310%

Organic Rev

The challenge

Urban Nest relied entirely on paid ads. Rising CPMs were squeezing margins and there was no durable, compounding channel to fall back on.

Growth trajectory after launch

What we did

  1. 1Ran a full technical SEO overhaul to fix crawlability and Core Web Vitals.
  2. 2Built topic clusters around high-intent buying keywords.
  3. 3Shipped a content engine producing buyer guides and comparisons.
  4. 4Earned authority links through digital PR.
Their SEO program made organic our biggest channel. The AI reports tell us exactly what to do next — no fluff.
URAnanya Rao, Marketing HeadUrban Nest

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