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B2B SaaS

Aster Labs

AI automation + performance marketing cut CAC while tripling qualified demos.

AI AutomationGoogle AdsConversion OptimizationCRM Setup

+295%

Demos

-42%

CAC

+420%

Pipeline

The challenge

Aster Labs had strong product-market fit but a leaky funnel: slow lead response, unqualified demos, and no clear attribution from spend to pipeline.

Growth trajectory after launch

What we did

  1. 1Built an AI lead-qualification and routing workflow into their CRM.
  2. 2Restructured Google Ads around high-intent, bottom-funnel terms.
  3. 3Added automated nurture sequences over email and WhatsApp.
  4. 4Created a single pipeline dashboard tying spend to revenue.
“Demos tripled while CAC dropped 42%. The single dashboard across ads, SEO, and CRM is a game changer.”
ASVikram Shah, CEOAster Labs

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